Taking your fitness business online will be made or break during the Coronavirus pandemic situation. There are, however, many apps & services that can help, from streaming services on YouTube to online classes with conferencing software such as Zoom or Skype. Great challenges can fuel us to pivot and innovate within our current businesses. If…
Category: Fitness Business
Articles, How-to’s and advice on building, maintaining and growing a thriving fitness business
How to Create a Movement
I first saw this video at a fitness conference in Birmingham, UK and I thought it was great, it highlights so much about joining a movement and starting it in the first place and conveys so many social dynamics, it’s truly worth watching to understand how a movement gets started.
Your Clients Don’t Know WTF you’re Talking About
You are a fully qualified Personal Trainer, you’re clued up on your anatomy & physiology, you can name every major muscle of the human body, have a head full of exercises and know exactly which exercise targets which muscles. However! Your clients most likely do not! They don’t know what the fuck you are talking…
Charge per session, not per hour!
How personal trainers should charge for their services is quite different than most service-based business, normally the service being provided only lasts for the set duration, it’s a standard or skilled based service which requires little extra time besides routine preparation. Personal trainers, at least good personal trainers anyway have more to factor in. Like…
Personal Training in the gym is too easy!
There, I said it! As fitness professionals, most of us started our career in a gym, some are still there! Most have diversified, found exciting niches and used additional training to break free from the walls of the gym. The gym made for an excellent place to practice our knowledge, communication skills and training with…
Don’t Under Sell Yourself
As a personal trainer and co-owner of a personal training business I provide personal training services to clients looking to make a change, reach goals and discover a healthy and active lifestyle. I also motivate and train my team in the end goal of getting clients from where they are now to where they want…
Using Social Media as a Fitness Professional
This article is an introduction to social media and how to best make the use of it to enhance your social presence and marketing yourself and services, it is not intended as a how to guide on how to perform or set up social media services. Are you a personal trainer, fitness or class instructor,…